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What Was He Thinking!?!

Posted on 19 September 2009

I just finished a conversation with an artist who was interested in licensing his work.

His art is good…

But we already represent several artists with excellent art, and maybe 25% of them have not been productive for us.

Seems that their art is not suited for licensing, except maybe for prints – and there is too much good art chasing too few opportunities in the print market.

Questions for the artist:

  • are you aware of market trends in terms of popular and forecasted colors?
  • are you aware of market trends in terms of subject-matter?
  • are you aware of market trends in terms of products that rely heavily on licensed art?
  • do you look at products (when shopping, for example) and think, “my art could work there”?
  • do you search the internet to keep abreast of current trends?

ARE you?

DO you?

Category: art marketing

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