artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
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Unique Selling Proposition
Posted on 25 July 2009
ArtBizBuzlet – USP: the difference is you
Unique Selling Proposition (USP): it is not necessarily that your art that needs to be different; just as important is the way that you present it, and your qualities that make you stand out from your competition.
ArtBizBuzlet – USP: honest and true benefit
Your USP has to convey an honest and true benefit. – (paraphrase) Lynda Resnick on Charlie Rose
ArtBizBuz – “When the chips are down, the buffalo is empty.”
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