artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Strategic Marketing for Artists
Posted on 11 May 2010
Why must I do strategic marketing planning?
Five Questions asked by the skeptical artist.
There are variety reasons why artists question the need for marketing planning – we will discuss five common questions.
The practical usefulness of strategic marketing may not be obvious to the artist. There are a large variety of models for marketing planning and most available planning tools are targeted to corporations and large businesses and do not contain useful information for selling art, artist’s promotion.
Same is true for any small business (do an internet search on the terms: “marketing planning” or “strategic marketing” to get an idea of what’s out there)… [more]
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