Your web site is one of your most important art marketing tools. Your website should be part of your core art marketing strategy.
The website carries your brand and incorporates your Unique Selling Proposition (USP).
It is your catalog of art. It is where you can tell the world about yourself and why they should want to buy your art, or buy reproductions, or rent (license) the rights to use your art on their projects.
We will be writing more about this important strategic marketing topic – so check back soon.
If ypu would like to see an example of an art marketing website (focused on fine art licensing), please visit ArtVisions fine art licensing.