artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Your Brand
Your Brand
Do you [or your product] have good brand recognition?
The revenue impact of having a great brand can’t be overstated. It is your competitive advantage. If your brand is stated effectively, then it conveys a potential (or actual) competitive advantage/benefit to your customer – becoming a double win for you.
What is Your Brand?
Your challenge is understanding what a brand is, and then knowing what it takes to define it in a positive way — which means doing the self-analysis necessary to understand what your values are, and learning to state those values in a way that is meaningful to potential customers.
Creating Your Brand
Creating an effective brand lies in having a clear vision of the response you want from your customer. Branding yourself & your business continues with identifying the qualities or characteristics make you stand-out from your competitors. Things you do well; things you enjoy; authentic aspects of your character and your talents – business-wise and otherwise.
Do you deliver your work on time, every time? Does your customer get dependable, reliable service that meets its strategic needs. Do you anticipate and solve problems before they become crises? Can your client save money and headaches just by working with you?
To paraphrase an old saying; your brand is the “sizzle” that sells the steak. Personal branding much more than pretty window-dressing …It is learning to define and take credit for who you really are.
In fact, to carry the “steak” metaphor a bit further, would you like your brand to represent “a bloody partially burnt slab of dead cow”, or “a perfectly cooked juicy medium rare steak”
Understanding your brand and creatively defining it in a positive way is one of the key elements of an effective business marketing strategy.