artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Strategic Marketing 5
question #5: Why would I spend money on strategic planning ? .
artists’ perspective: to develop a realistic, time-phased marketing plan might cost you money. It may be a cost of a book or business cost of business consulting and / or cost of professional training about marketing planning. Nobody wants to spend money on something that has no obvious value. Spend money on a new frame for an artwork? Yes! Spend money on a new portfolio case? Maybe! Spend money on a new marketing plan a new marketing strategy? Why plan? What strategy? Big doubts!
marketing, business perspective: strategic marketing planning, broadly speaking, is a valuable form of self improvement. It empowers an artist to implement the best of creative abilities for the price of a book or an hour or so of consulting services. Money spent on marketing planning is a business expenditure. Money spent learning how to develop marketing strategy is an investment. There is no better investment than in your own personal marketing plan. After all, it is a direct investment in yourself and your future as an artist.
Any question which leads to useful answer is good. So, thank you, reluctant asrtists for all your questions and let us know if you have more!!!
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