artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Strategic Marketing 4
question #4: strategic planning is so boring, why would I bore myself with strategic planning ?
artists’ perspective: Indeed, marketing planning as any business planning usually perceived as a boring thing to do. In fact strategic planning requires attention to details there is no way around it. You have to do some recording and scrupulous research in the process of planning marketing strategy for your art, and it is nor necessarily fun thing to do.
marketing, business perspective: there is an interesting side of the process… potential benefits to you. Planning marketing strategy for selling your art require quite a bit of self -exploration of yourself as an artist. Self exploration is cannot be boring if you yourself are not a boring person. Besides, once you become aware of the potential benefits to your career as an artist, marketing planning becomes very exciting and intellectually appealing.