artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Strategic Marketing 3
question # 3: why would I spend that Much of my valuable Time on strategic planning?
artists’ perspective: Strategic marekting indeed requires a lot of time. In addition to time it requires efforts to learn, ability and willingness to understand new concepts in order to be efficient. So, indeed, it is not easy to plan effectively. And it is very time consuming to plan efficiently.
marketing, business perspective: learn how to plan your business effectively and summarize marketing planning techniques in very compressed and focused way. The main reason why time spent on marketing planning is time well spent is that without marketing planning whatever you do may be by itself wasting of time. Travelling without a map may be fun but hardly efficient. Drawing the map and studying the map takes time, but traveling without the map has no sense.