artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Strategic Marketing 1
Why must I do strategic marketing planning?
Five Questions by skeptical artist.
There are variety reasons why artists question the need for marketing planning following are five common questions;
question #1: Why artists would do marketing planning?
Artists’ perspective: The need for any kind of business planning is not obvious for an artist in the first place. Art is all about creativity and that is undeniable. However, the art market is not only a matter of artistic creativity; it is creativity of entrepreneurship as well. It is this, “creative marketing aspect” of art, that is often missing in artist’s mind and cause skepticism about necessity of strategic marketing.
marketing, business perspective: artist must do strategic marketing because art, even the best one, cannot be promoted, advertized and sold by itself. Making money on your art is a process. Marketing aspects of this process has to be strategically thought through and planned. If you as creative as you think you are, then make the logical link between “creative dimension in marketing” and “marketing dimension in creativity”. Make “creative dimension in marketing” the essence of your strategic marketing plan. Any artist who is looking for a business success has to find the way to expand his/hers creativity from art itself to marketing strategy for selling and promotion of his/her art.