artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Why Strategic Marketing
Why must I do strategic marketing planning?
Five Questions by skeptical artist.
There are variety reasons why artists question the need for marketing planning following pages discuss five common questions:
Marketing business perspective: artists must do strategic marketing because art, even the best art, cannot be promoted, advertised and sold by itself.
Making money on your art is a process. Marketing aspects of this process have to be strategically thought-through and planned. If you are as creative as you may think you are, then make the logical link between “creative dimension of marketing” and “marketing dimension of creativity”.
Make “creative dimension in marketing” the essence of your strategic marketing plan. Any artist who is looking for art business success has to find the way to expand his/her creativity from the art itself, to marketing strategy for selling and promotion of his/her art.
Please see the linked pages for more details.