artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Internet Marketing for Artists
Internet-Based Marketing Services for Artists
…compelling internet marketing – delivering results for Professional Artists
A Few Words About Your Web Site Content
You must have, or develop if you don’t already have, a “Business Value Proposition”.
Without an effective Business Value Proposition, you will not stand-out from the herd of similar offerings.
Your value proposition is a short and to-the-point statement setting your business apart from all competitors. A value proposition has to be what you DO and ARE. It can’t be just what you SAY or WANT.
Note: a business value proposition is also known as a “Unique Selling Proposition” or USP.
Keys to Success for Your Web Site
BUSINESS STRATEGY
The PLAN sets-forth your GOALS and OBJECTIVES and serves as the basis for your Marketing Strategy. Visit ArtistsConsult.com to learn more about important art business concepts such as VISION; MISSION; GOALS and OBJECTIVES.
The DESIGN is about how it LOOKS and WORKS.
The CONTENT is about the MESSAGE that YOU want to deliver.