artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
Plain Text email
Plain Text email
Your art marketing emails should always be concise and to the point – make sure you have a good reason to send an email – important announcement; new art, etc. It is not a good business strategy to send emails, “just to keep my name in front of the customer“. Unless you want your brand to be “pest“.
In addition, you should ALWAYS:
* Use a headline (subject line) most emails without a subject line are deleted UN-READ!
* Keep your message short, simple, and clear.
* Ask permission to send additional emails…
* Stay on topic
Best procedure is to use plain text especially for first contact ing a potential client for your art. Include NO IMAGES (not even as attachments), but rather to send a great message that convinces people they want to see your art, followed by simple instructions telling them how to see it.
Always put as much contact information as possible into your marketing email including your name, address, phone number, email address, and website URL – it’s simply smart business.
The less contact information you provide, the more hesitant people are to contact you, and the more they suspect your intentions – not a smart business practice.
The more accessible you make yourself, the more comfortable people feel about contacting you, and the better your response rates will be. Accessibility should be part of your brand as an artist, as well as an important component of your Unique Business proposition (USP).
And, most importantly, DON’T USE THE EMAIL AS A “SELLING TOOL”.
Your website is your selling tool… the email is intended to get people to go to your web site.
One unsolicited inquiry email conforming to the guidelines above will usually be acceptable to potential clients.
A follow-up email after a reasonable time, if you do not hear back is acceptable.
Otherwise your emails will be considered SPAM and will be deleted – unread.
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