artbizbuz
…dedicated to providing tips and ideas for art marketing in the digital world
HTML Formatted email
HTML Formatted email
Our best advice for sending unsolicited marketing or promotional HTML emails? …DON’T
If you feel that you must use html, for marketing your art rather than plain text, then you should still follow the text-based email guidelines.
HTML emails are a perfectly acceptable business practice under two circumstances:
1. the recipient knows you, and is aware that you will be sending html formatted emails (or had previously agreed that html emails would be OK),
2. the recipient is a personal friend or acquaintance and doesn’t mind html email.
HTML emails can be an important part of your brand when used appropriately – we frequently use html formatted email that contains our logo.
Remember “don’t use email as a selling tool“…
your website is your selling tool… the email is intended to get people to go to your web site.
| background | plain text email | html email |