Strategic Marketing for Artists

No responses

Why must I do strategic marketing planning?

Five Questions asked by the skeptical artist.

By Andre Milman & Neil Miller

There are variety reasons why artists question the need for marketing planning – we will discuss five common questions.

The practical usefulness of strategic marketing may not be obvious to the artist. There are a large variety of models for marketing planning and most available planning tools are targeted to corporations and large businesses and do not contain useful information for selling art, artist’s promotion.

Same is true for any small business (do an internet search on the terms: “marketing planning” or “strategic marketing” to get an idea of what’s out there)… [more]

More about Artist Qualifications for Art Licensing

No responses

Artist Qualifications [adds to prior post]

[] Provide a link to an internet site where your artwork can be seen; and, for heaven’s sake present your art in a professional manner. A key indicator for qualification is whether or not the artist can work comfortably in today’s digital universe; our selection factors include the artist’s web site, and how the artwork is presented.

[] Show only your best and freshest art. We need to see about 24 to 100 images from your web portfolio

[] Check artvisions.com website to see what kind of art we currently display. If your art doesn’t fit, then don’t apply.

[] We are looking for more painterly work. We are always looking for well executed floral designs.
Today’s challenge is to find the artist who can put a new creative twist on floral art. The artist who can do this well is tomorrow’s best seller. Source-unknown

[] Stick to the essentials; you can let us know if you have licensed art before, but, we do not need to learn about how you started painting before you could walk, or that your ability to paint is a God-given talent, or that you want to make the world a better place.

It is worth repeating that:
[] We are interested only in fine artists and photographers who already have a collection of work to serve as the basis of an art licensing program.

[] We require that the Artist have professional quality digital scans of all artwork in the licensing collection @ 300 ppi x the artwork dimensions. Photographers must have medium format or professional quality (15MP or better) digital files.

[] Artists must be aware of current trends, colors and subjects in the home décor market. Home décor is a vital licensing market in itself, but more importantly home décor trends drive many other markets, since these products are widely seen in retail outlets such as Bed Bath & Beyond, Ikea, Crate and Barrel, Walmart (yes, Walmart), and in fine furniture stores.

[] To summarize: ideally your contact email would contain the following (be brief – just the essentials):

• a link to a web site where art can be seen and judged for marketing suitability
• a very brief statement that includes professional experience (if any); why you think that your art should be considered; what your expectations are from representation (e.g. money, name recognition, or?)
• some indication that you understand and are prepared to support customer requirements for high-resolution digital files.
• your contact information (website address + email + telephone)

NOTE: we recommend that you view ArtistsConsult, LLC website for helpful information about internet marketing of your art.